BOOKS

In our push for market share, we've filled our strategies with data and analytics, but we've lost something essential: an understanding of genuine connection. LOVED OR SHOVED is not another manual of marketing tactics. It's a revolutionary framework that reimagines your brand as a celestial STOR - a center of gravity with its own immense power of attraction. Using this powerful model, the book reveals how to build your STOR's narrative mass, measure true Emotional Proximity, and harness the invisible forces that secretly determine if a brand is embraced or rejected. It provides a new way of seeing that transforms brand-building from a series of transactions into an act of profound connection, creating brands that are not just more profitable, but more resilient, more meaningful, and genuinely loved.

We’ve been taught our brain is a prediction machine, constantly calculating the odds to keep us safe in a stable world. But in an era of radical uncertainty, this focus on the probable has become our greatest limitation. POSSIBILISTICS is not just another book on creativity or positive thinking. It is a revolutionary guide to your brain's most powerful and overlooked capability: its function as a possibility generator. Drawing from leading-edge neuroscience, this book reveals the hidden cognitive process that allows some people to see opportunity where others see only obstacles. It provides a new framework to develop this innate skill, enabling you to generate breakthrough solutions, navigate uncertainty with confidence, and transform your world into a landscape rich with unexplored potential.

Ever feel your office atmosphere shift without warning, where a productive buzz mysteriously becomes a tense silence? Our standard management tools - engagement surveys, personality profiles - give us static snapshots, but they fail to explain the dynamic currents of morale, trust, and pressure that truly drive performance. PSYCHOMETEORICS presents a powerful new framework. It views your organization not as a machine to be fixed, but as a weather system to be understood. You'll learn to distinguish the long-term Organizational Climate of your culture from the day-to-day Organizational Weather - the immediate mood, energy, and stress levels. This book is your guide to forecasting future organisational storms and navigating the invisible forces that determine everything.

We build our companies on data and strategy, yet we wonder why our best plans lack soul and our people feel disconnected. It’s because the true power source of any organization isn't in the spreadsheet; it's in the story. MYTHS TO WORK BY illuminates this hidden dimension, applying the timeless wisdom of mythologist Joseph Campbell to reveal the modern workplace as a living mythology - a world animated by its founding legends, office heroes, sacred rituals, and unwritten codes. This book is your map to the heart of your organization. It’s a guide for leaders who dare to ignite passionate belief, not just demand compliance. It is a call for every team member to discover the heroic journey within their own work. You will learn to harness the profound narratives that truly drive your culture, empowering you to stop simply managing a business, and start leading a meaningful quest.

Traditional management tools often fail because they ignore the deep human patterns – the myths and archetypes – that truly drive behaviour, culture, and politics. MYTHONAUTICS offers a groundbreaking solution. It uniquely blends the timeless wisdom of mythic structures, a clear understanding of modern organisational dynamics, and the practical discipline of real-world navigation. This book teaches you to become a Mythonaut – a conscious navigator of meaning. You'll learn to read the hidden landscape, understand underlying forces, lead with greater resonance, and steer yourself and your team through challenges like change, crisis, and innovation with more insight, resilience, and purpose. It's the essential guide for anyone seeking to move beyond surface-level management and truly master the art of navigating complex human systems.

In a world of constant change and uncertainty, we're told leaders need a clear vision. But what happens when the future is a complete fog? STEPPING INTO UNCERTAINTY demonstrates that true leadership isn't about having a map; it's about having a compass. This book redefines a leader as the one with the courage to step into ambiguity first, absorb the anxiety of the unknown, and through their own psychology, communication, and action, transform that uncertainty into purpose and opportunity for others. This is not a book of management theories, but a practical guide to the internal work required to lead when the path is unclear. You will learn to build the psychological resilience to withstand pressure, communicate with clarity when you don't have all the answers, and make decisive moves that turn chaos into a competitive advantage.

For generations, women have been told they must make an impossible choice: sacrifice your warmth to be seen as strong, or sacrifice your strength to be seen as likable. This outdated model is a recipe for burnout and a betrayal of the authentic, dynamic leader you are meant to be. PERMEABLE POWER is your invitation to step into a revolutionary new paradigm of leadership - one that doesn't hold its breath, but breathes naturally instead. It’s a path to cultivating a power that is selectively permeable, allowing you to remain anchored in your unshakeable core strength while intelligently engaging with the world, drawing in vital insight, and fostering genuine connection. You will discover the courage to redefine vulnerability not as a weakness, but as your most strategic asset. It’s time to lead in a way that lets you, and everyone around you, breathe.

In our relentless climb to success, we've built lives that may look perfect on paper, only to find ourselves haunted by a quiet, unsettling question: 'Is this truly it?'. This is not another book advocating for reckless reinvention or offering simple fixes for a mid-life crisis. It is a profound guide to understanding your POSSIBILITY GHOSTS - the powerful echoes of your unlived lives, dormant talents, and sidelined passions. Through practical strategies and deep reflection, this book reveals how to treat these whispers not as regrets, but as urgent invitations from your most authentic self. It provides a framework to reclaim these vital parts of your being, transforming a life of quiet discontent into one of deep alignment and renewed purpose, empowering you to build a future that is not just accomplished, but authentically and vibrantly alive.

In our race for self-improvement, we've been sold promises of instant transformation, yet we're left with frustration and failure. INCRE-MENTAL is not another guide to positive thinking or heroic leaps of willpower. It is a revolutionary journey into the practical science of how our brains actually change by leveraging neuroplasticity and cognitive psychology to solve the persistent problems of anxiety, self-criticism, and procrastination. Through its clear, 5-step framework, this book reveals how to uncover the specific triggers, ingrained habits, and automatic thoughts that secretly run your mental life. It provides a new method to transform personal change from a frustrating battle of brute force into a sustainable process of gentle evolution, building a mind that is not just less anxious, but more resilient, more flexible, and truly empowered.