Books
Ian's books are inspired by his extensive work in Deep Psychology. This is not the psychology of the laboratory or the clinic; it is the psychology of the theatre, the temple, and the artist’s studio. It understands that to get from atoms to artworks, from quarks to QAnon, you need more than a theory of mind; you need a theory of imagination. It is a psychological practice dedicated to reading the invisible patterns, the archetypal forces, and the foundational myths that silently govern our lives, our businesses, and our cultures. It does not seek to reduce the glorious, terrifying complexity of human behaviour to a set of predictable variables. Instead, it offers a way to navigate that complexity with wisdom, creativity, and courage.
Loved or Shoved
In our push for market share, we've filled our strategies with data and analytics, but we've lost something essential: an understanding of genuine connection. LOVED OR SHOVED is not another manual of marketing tactics. It's a…
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We’ve been taught our brain is a prediction machine, constantly calculating the odds to keep us safe in a stable world. But in an era of radical uncertainty, this focus on the probable has become our greatest limitation…
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Ever feel your office atmosphere shift without warning, where a productive buzz mysteriously becomes a tense silence? Our standard management tools - engagement surveys, personality profiles - give us static snapshots, but they…
Learn more Buy on AmazonMyths to Work By
We build our companies on data and strategy, yet we wonder why our best plans lack soul and our people feel disconnected. It’s because the true power source of any organization isn't in the spreadsheet; it's in the story. MYTHS…
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Traditional management tools often fail because they ignore the deep human patterns – the myths and archetypes – that truly drive behaviour, culture, and politics. MYTHONAUTICS offers a groundbreaking solution. It uniquely blends…
Learn more Buy on AmazonStepping into Uncertainty
In a world of constant change and uncertainty, we're told leaders need a clear vision. But what happens when the future is a complete fog? STEPPING INTO UNCERTAINTY demonstrates that true leadership isn't about having a map; it's…
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For generations, women have been told they must make an impossible choice: sacrifice your warmth to be seen as strong, or sacrifice your strength to be seen as likable. This outdated model is a recipe for burnout and a betrayal…
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In our relentless climb to success, we've built lives that may look perfect on paper, only to find ourselves haunted by a quiet, unsettling question: 'Is this truly it?' . This is not another book advocating for reckless…
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In our race for self-improvement, we've been sold promises of instant transformation, yet we're left with frustration and failure. INCRE-MENTAL is not another guide to positive thinking or heroic leaps of willpower. It is a…
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